Karen Gruber

Chief Strategic Advisor

Karen spearheads assessment and development of Geneva Holdings new ventures, developing business plans and paths to take opportunities from concept to commercialization. Informed by her broad-based background, she emphasizes brand building alongside business building. Outside of work, Karen is actively involved in her church, choir, and activities supporting the community.


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    Chief Strategic Advisor


    • President, Pay Dirt, Inc., Consulting for New Ventures
    • Entrepreneur, new product development, strategic planning
    • Sr. Partner, Sr. Strategic Planner, Ogilvy & Mather
    • Sr. Partner, Sr. Account Director, J. Walter Thompson


    • University of Chicago, Booth School of Business, M.B.A.
    • Indiana University, B.S., Honors (Marketing/Advertising)


    • By The Hand, Volunteer Tutor for Youth
    • First Presbyterian Church of River Forest, Volunteer Small Group Leader for High School Girls and Choir Member